5 Trends in Web Design You Might Like to Try for 2013

If you have not done it yet, the month of March may just be when you will start thinking of revamping the look of your website. You are probably thinking that the third month of the New Year is just the right time to scout the web and see what trends have come to stay for the year.

You might like to pick one or two of these trends to apply on your site, so you will have an improved design to present to your audience. It might also be that you will make use of these trends to prepare your website for the possible changes that may happen in the course of the year when it comes to new CSS or HTML features.

So, here are the newest trends in web design that you will face and have to decide about this year:

Minimalistic Single Tone Site Colours

This means using a single tone of colour all throughout your site. This minimalistic trend is great at getting your readers to pay attention more on your content rather on your colours or your design. See the redesigned site of Mashable where a single colour is consistently used to determine the theme of its new look.

Going the Responsive Direction

In 2013, you need to have a responsive or fluid design that will shift and adjust itself so its entire content will be seen in mobile devices such as an iPhone or an iPad. This is very important because more and more people have smartphones and other mobile gadgets that they use to access the Internet.

Cool Typography

This is the year for you to stop using the Arial font and change it for something more creative and eye-catching. You can use CSS 3’s FontFace to get any kind of template from the Internet just by using the URL as reference and try it out to enhance your site’s look.

Go with Highlight Boxes

Instead of sticking with Javascript sliders, why don’t you use highlight boxes instead. This is a static box that has an image for its background and comes with an article header or punch line at the top. You can even use different colour tones for these boxes when you decide to replace your old sliders with them.

Influx of More Web Development Companies

If you think there were already a lot of web development companies before, think again. This year, you will see more. This is mainly because more and more designers are emerging to offer quality services at more affordable prices and to counter those companies that are offering their services at prices not everyone can afford.

The only problem you will have with this is being able to decide which firm to go for when you plan on having your website redesigned. If you will do your research carefully and pore over portfolios thoroughly, you will find one that will cater to your needs well.

Why Web Based Businesses Fail?

‘Internet Economy’ is a lucrative field today, with success stories such as Steve Wozniak and Apple computers and Sabeer Bhatia’s Hotmail. Naturally, everyone wants to get a share of these much ‘touted’ e-commerce profits. However, to succeed in the online world, businesses need to know all the possible causes of failure, even though it seems like an exercise in pessimism.

These are the common reasons why many startup e-businesses fail:

Stale ideas

Web businesses that have nothing new to offer, and are mere clones of an already successful business, don’t succeed. Does your e-business sell a product that is innovative? Is there something completely new about your social networking website? The key to avoid typecasting is to stay fresh. Look for problems and needs that you can solve.

Not defining your customer

The first rule in selling is to know your customer. Some startup e-businesses offer a variety of services and products, not knowing the profile of the users. As a result, they cannot offer tailor-made services for any specific age group or nature of target audience. And this reduces the chances of succeeding.

Ineffective Marketing

The best marketing strategy is a well calculated plan. Marketing is the backbone of any business. A web site that has been creatively marketed without any regard to user acquisition costs might become cost ineffective.

For example, even buying keyword ads is a complex process. A good entrepreneur buys keywords that people most frequently use in searches while having high relevance and low competing advertisers.A common mistake most businesses make while cost cutting, is not hiring professional marketing consultants. They work on instinct, and their marketing plans lack a well researched strategy. This makes their marketing strategies ineffective. So the websites they make have inadequate SEO, SEM, and low virality, which results in low traffic to their website.

Poor web designing

Today, most websites seem like clones. Businesses make compromises while designing their web pages. They use free software and badly designed user interfaces. So, first-time visitors find the home page unattractive and it fails to register in their minds. It is highly unlikely they will ever go back to a web site that’s hard to navigate, is poorly designed and does not offer them something interactive.

A person who wants to use an online personalized gift services will look at several companies that provide the service. He is likely to choose the site which gets the first rule of ‘catching eyeballs’ right, more so when you are dealing with the business of ‘feel-good’- gifts.

Web businesses with cluttered, badly color coordinated websites, which have long download time and unclear navigational tools don’t work. Only professionally designed, well branded websites, with original and relevant content can be effectively marketed.

Given these reasons, it is best to employ the services of a web designing company to ensure significant online presence.

Lack of web analysis

Web Designing Vs Web Development. Web analysis is a process of analyzing the behavior of visitors to a website and then enhancing and modifying the features of the website to maintain and increase the traffic. Many web businesses design a website and then forget about it; and the resources invested in web designing go waste.Such e-businesses have no feedback regarding their website, as a result of which they cannot maintain a competitive edge.

No Networking

An entrepreneur needs to be friendly and people-focused. It is good to have an extended professional and personal network, before launching a web business.Web businesses that de-prioritize good partner and interpersonal relationships lose out in the long run.

Bad time and money management

A failed web business means that the founders have not managed their finances well. It includes over-spending or ineffective spending. Such individuals overlook the basic tenet of every business- time is money. They spend a lot of time bargaining for small cost reductions, while delaying launching time and other activities vital to growth in the world of start-ups.

The most important thing that leads to failed web businesses is lack of commitment and passion towards the work. Such people may know all the theoretical pitfalls that they can encounter, yetput in a half hearted effort to avoid them when confronted in the practical world. Hence, they continue to fail.

Cheaper Web Design For Your Business – A New Era is Upon Us

And we can wave goodbye to the extortionate prices of the old days. As with anything computer related, web design and online commerce is a fast growing market with new technology coming out all the time. Tasks are becoming easier and quicker with the end products more robust and better looking. As such the old age of needlessly convoluted web development is drawing to a close. Let’s not get too hasty. The requirement for web programmers will always be there. The biggest of the biggest businesses and corporate entities will need expansive web development and back end databases which require a lot of work to build and even more to maintain. However, Jim’s ceramics shop from down the road is not in need of such an extensive website.

Small Business Web Design for the Modern Era

Many of the small businesses I speak to in and around London realise the benefits of operating online. Chances are that your business will gain an advantage in some form by providing an online service; even if it is as simple as saying – where we are, what we do, and how to find us. The Internet is a beautifully integrated medium and nowadays websites such as Yelp and Google Maps can tell us where to shop and make the whole process that little bit easier. This is a vital medium for any business looking to expand, and could very be the defining feature that puts you above your competitors.

But what are the costs involved? Surely it’s an expensive thing to get done?

Should you forgo the standard route and find a web agency to create your site end to end from nothing. You will be told that a budget of at least a couple grand is required. Starting from the drawing board consumes many man hours and requires a lot of hard work. Many of my clients do not require such a process, and I am happy to advise them that this is not the only way. The chances are that if your business needs a website, even with quite specific functionality, someone else has already been in the same boat as you already. There is a wealth of open source applications, widgets and other material that make many of the tasks that would have been time consuming, quick easy and professional.

As a freelance web designer specifically for small businesses, I can provide a different route.

Many of the sites I build take advantage of open source technology, and my savings in time translate to your savings in money. And this is great news for my clients who are happy to still retain the professional build quality that they expect, at a fraction of the price.