Basics of What to Look For When Choosing a Website Development Company

Website development has grown beyond everyone’s imagination from its first days of being available to the public in 1994 to what it is today. Business communications are now benefiting from the consistent corporate image throughout all marketing and advertising materials, be it print or digital. In the early years of the Net a powerful corporate image was only achievable through print. Websites provided only basic design techniques which for the most part degraded a companies image. The Internet currently utilizes compliance across the globe and now more and more Websites are not only visually appealing but provide an incredible wealth of tools to communicate a company’s brand, message, product all the way to the point of purchase.

When choosing a Website development company research their past track record of designing clean, functional and professional sites, their ability to create a return on your investment and client service. Finding a company which not only knows about good design but also how to get your site found on line is also important. Most companies do not provide these two combined services. Finding such a company can be an arduous task as most web development companies provide only one of these two important elements. I know many companies do not choose a web development company with experience, good design capabilities or service track record but instead on their budget. The decision to choose a website development company based on the lowest bidder actually ends up costing the client more money than expected as more often than not the inexperienced vendor struggles to provide the product and service which is expected by the client. Some worst case scenarios I have heard are of the website developer who stops communicating all together with the client and basically abandons the project midway. The client is then forced to spend more time and money by looking for a new company who will be willing to finish a website started by another firm.

Keeping a website’s content fresh and up-to-date has always been one of the most important aspects related to a company’s relevance in regards to being found easily on search engines. Google, for example, ranks websites higher by how relevant the information is and how often it is updated on a site. Being an online authority on the subject of your business by providing fresh content will rank your site higher than the sites which have old and not frequently updated information. Writing news articles and publishing them onto your site and related sites is another effective method to boost your site ranking. Links back to your website from related sites is another very important method to help your site rank high. The development company of your choice should be proficient with all of these methods and more.

Most importantly when choosing the company to develop your website you should have a good feeling about them. Trust your intuition. Ask the Web development company the right questions about their experience, methodologies, design philosophies and make sure they are the right fit for your company. Good luck and I wish you much success!