Web Design SEO Marketing Actions to Success

The Internet is a very powerful tool and when used correctly can act as your business or organisation’s automated sales person. In order to do this, you need a quality website and effective internet marketing.

So what’s a ‘Quality Website’ and ‘Effective Internet Marketing’ you ask?!

QUALITY WEBSITE

Your website should do 2 things;

1. Someone (ideally already interested in your service or product) lands on your website.

2. The web design converts this visit into a sale or sales lead.

It’s as simple as that but I’m amazed how many web development companies miss these two critical points! I see so many websites that act as some artists showcase and others with animations all over screen but they’re not doing their job!

Simple?? How do I do this?

Quality Content

A quality web design isn’t about quirky graphics and animation – it’s about quality content.

1. The text, image and video content has to be clear, non jargon and has to tell the visitor the benefits of your product or service. It’s normally a good idea to focus on the results or benefits, than an in depth description on your product or service.

2. Images are important, you can convey so much in a correctly chosen image.

3. Photos of people can help to associate a sense of trust.

4. Keep it short. It’s tempting to keep writing but most people will lose interest and go elsewhere.

5. Video is also very important now. Video can communicate a product, service or concept in a far more powerful way than text.

Search Engine Optimisation

Your website needs to be designed and content written so that search engines crawl and index the maxinum number of pages possible.

1. This is a very complex subject but include your important search keywords for your niche market in your content (but keep it readable for humans).

2. Use keywords in you page Titles (again though, it needs to be human friendly!)

3. Use a sitemap and use CSS menus, not Flash.

4. There’s so much more to SEO but I’d have to write a book.

Calls to Action

These are simply something that helps the visits make an action. They range from a simple ‘call us now on..’ text to email marketing capture boxes and lots more! Do a search online for Calls to Action and you’ll learn most of what you need.

Testimonials

Testimonials or user reviews (if you’re running an online store) of your customers (don’t make up testimonials…it will hurt you later) helps gain trust. Video testimonials are great as well.

Blog

A bog helps show your customers/visitors updates and can help them coming back for more. It’s also important to have a Latest News section on your Home page. This helps your visitors and SEO.

Social Video

You can effectively get free marketing, if you can integrate social and video sites, such as Twitter, Facebook and YouTube within your web design.

Landing Pages

When your potential customer clicks on your website via search engines ‘organic’ (the free) results or your Internet advertisements, they need to be sent to a landing page. This is a page written for what the person was searching for and will help convert them into a sale / sales lead.

EFFECTIVE INTERNET MARKETING

You need to get targeted traffic to your web design. These are people who are already interested, in some way or the other, in your product or service, improving the conversion rate (the % of people that visit, who are converted into a sale / sales lead)

OK, I understand what targeted traffic is but how do I do GET targeted traffic??

Researching Keywords

This is simpler than it sounds. You can use one of the many keyword research utilities or websites (just search for ‘keyword research’ and you’ll find various options) and you can check your competitors websites. You use these keywords within your website and also your various Internet advertisements.

Building Links

When search engines find links to your website from other popular websites and websites in your niche market then it will (help) rank your website higher – which means more visits – more sales.

It will take a long time. Start slowly and only do a few links a day.

Don’t use companies that do 1000’s of useless links.

Some ways of adding links are;

1. Search directories

2. Some blog comments (although a lot are NOFOLLOW now, so they won’t help your ranking but they can help drive human traffic)

3. Forums (but never spam links in your forum posts. Become a valued member before posting any links and even then, keep the link within a valid useful post)

4. Articles (again, always write an article that gives real value to the reader)

5. Product reviews

6. Agreements with other websites.

Research your Competitors

Check what your competitors are doing for their websites and Internet ads. You will probably learn something that can help you.

PPC

Pay Per Click advertising (EG. Google AdWords) can be a cost effective form of advertising, as you only pay when someone clicks on your advert.

This is a very complex subject and I’d only recommend you do your own PPC campaign if your market isn’t competitive at all (ie. not many of your competitors are doing PPC ads or they’re doing them very badly!).

Unfortunately it’s far too easy to setup a PPC campaign very badly and this will simply cost you so much more per click, it will make PPC non cost effective.

I suggest you use a reliable PPC / Internet marketing company to create your PPC campaign. If done correctly, the initial setup cost they charge will pay for itself.

SUMMARY

I hope reading this wasn’t too boring and I hope it will help you or your company / organisation to use the Internet to become your automated sales person!

A website like http://ipeer.no will provide you with the highest quality in the industry.

A Comparison of Options for Hiring Offshore PHP Developers – Hourly, Weekly and Monthly

In order to get the desired exposure, most of the industrialists are finding it easy to switch over to internet so that they can have the opportunity of obtaining more business from all over the world. For that they need to have an attractive website which should be informative too. PHP, being the most popular language for developing webpage, is widely used by many web developers today.

Interpreted by a web server by using a processor module, PHP code is embedded into HTML document and is the famous open source technology. All this leads to creation of a very attractive, well integrated and informative website. The services of a PHP developer are very much sought after so that a well-designed website leads to an expansion and growth in the business.

Many companies go for offshore PHP developer owing to the cost-effectiveness. Hiring a PHP developer is becoming a trend and the services offered by the offshore developers are profitable as they give out their best while creating a website for your company.

There are various methods available for hiring a PHP developer:

  1. Hourly basis
  2. Weekly basis
  3. Monthly basis

Each of the models has their own benefits and so it depends on the requirements of the customer based on which they decide to hire the developer.

Hourly Basis: This type of option suits those who are not looking for a full time developer and the kind of work they want to get done cannot be stated clearly. Also they have very limited requirement like bug fixing. The main advantage associated with this option is you can get hourly reports on the status of the work and also have complete control over the work being done.

Weekly Basis: There are developers who work on weekly basis where the outsourcing PHP developing company assigns an expert at your task. The developer will report to you on daily basis and will work according to the defined priorities. The developer will look after your task for the entire week so there are least chances of errors. The contract can be renewed on weekly basis and so you money won’t be blocked for the entire month.

Monthly Basis: For long term projects, people generally hire offshore PHP developers on monthly basis. This option gives them the assurance that there will be distraction from work as the developer would solely concentrate on one project at a time. You can keep a check on the work of the developer and if required, you can get the necessary changes made.

Thus, each of the methods excels in its own way depending on what purpose you wish to hire the developer.

The Semantic Web – Where Language Meets Mathematics

The constantly evolving nature of the Internet means many businesses are left clinging on to the coat tails of major advances. Web 2.0 – not a new version of the Internet but new ways of using it, including social networking sites and the use of videos and blogs – has now been embraced by many.

But now IT professionals are starting to talk about Web 3.0 which is exploring a new range of possibilities yet to be developed.

Web 3.0 actually describes a paradigm shift in how information is structured and searched for on the World Wide Web.

Web 3.0 concerns the use of the Semantic Web – it’s about enabling search engines to scan for meaning and interpretation when presented with a search query, rather than just corresponding the number and density of matching search terms.

The Semantic Web is the brainchild of Tim Berners-Lee, creator of the World Wide Web and head of the World Wide Web consortium, the only independent organisation dedicated to consolidating standards of quality in content and structure to the web.

The repercussions of this shift towards a more intelligent and intuitive web will have a huge effect on all web-based data, be it commercial, academic or cultural.

Websites will either have to adapt to the Semantic Web, or be left outside the search loop.

According to Lyang Yu, author of The Semantic Web and Semantic Web Services, most of us use the web for three basic functions – search, integration and data mining, in that order.

The current search paradigm is epitomised by Google – answering particular queries by matching documents from its database that correspond to the precise language the searcher has entered.

Search Spiders are like stupid robots that only do precisely what you tell them. As a result, most search engine optimisation (SEO), tactics are largely restricted to optimising the use of commercially strategic language on websites that will more likely be coughed up by Google or Yahoo in response to a search query.

Google’s AdWords operates on the principle of auctioning off the most popular searched for vocabulary to the highest bidder.

This year, the growth in search engine optimisation activities by brand leaders is unprecedented and rapidly increasing. Any blue chip worth its salt has an in-house search engine optimiser at the centre of its web development team.

Big brand companies like Tesco and Renault are spending their Internet budgets on increasingly competitive SEO tactics, both on page and off page.

One of the biggest growths in IT recruitment in both the US and the UK is for SEO managers and experts. Some companies currently spend as much optimising their web presence as they do designing their sites.

Usability and optimisation have become the defining criteria for distinguishing an effective website from a rarely visited online brochure.

While keyword search is still the most popular search method, it is seldom accurate. Users sometimes get up to 10,000 hits on a result page and then have to wade through a list of loosely-related keyword results to find the relevant documents they were searching for.

Up until the Semantic Web, search criteria have been based on the choice of the correct key words to tag and identify your web presence to the spiders indexing the Internet.

The premise is that the closer the language of your website corresponds to the language choice of the searcher, the more relevant your website, and the more likely Google will rank you higher in the search results.

But this is all coming to an end. The Semantic Web is where language finally meets mathematics.

In comparison to standard search, semantic search looks at the logic of the sentence – how words in a sentence relate to one another, as well as understanding the context of the keywords.

Instead of clumsy, corresponding criteria, the words grouped around a keyword or phrase will now play as important a factor in the relevancy of the term as the keyword itself. The focus is now on context, how words and assets are grouped together.

For example, when a term is ambiguous, such as with the word bark, semantic analysis is needed on the other words that wrap around it to give it its true meaning and context.

So a semantic web search for Obama plus McCain would correctly interpret that the searcher was seeking results relevant to the recent election campaign, as opposed to results that contained those names.

There are search engines on the net that are already beginning to harness the principles of semantic web development.

Cuil.com is a semantically inspired search engine that pulls relevant results from deep within website pages as opposed to just listing the index page of a particular website.

Other good examples include juiceapp.com, cuil.com, illuimin8.com and headup.com.

Ultimately web content publishers are going to have to adapt to the notion that all published content is equally accessible to semantic-based search engines. The past SEO criteria for priority placement of text and other assets on a website is declining.

Yahoo’s recently launched SearchMonkey applications are semantically based search tools. Yelp, Yahoo!Local, and LinkedIn Enhanced now appear automatically in Yahoo search results.

These three applications are among the first to share structured data. ZiMesh is a semantic information management and recommendation engine that manages personal information. ZiMesh is powered by a semantic platform, which automatically tries to understand users’ interests over time, and connects them to topics, users and contents it thinks will be of interest.

So what does this shift represent to the average business trying to maintain a competitive web presence?

In one way it means that the playing field is levelling. There is less need to spend a fortune on SEO tactics that are never guaranteed to deliver measurable results.

Writing concise, relevant and informative content for a website will always pay dividends over SEO tactics. Google wants to refer its queries to useful resources. The more useful a resource you make your website, the more likely Google will rank you highly. So, do nothing but be good.

The more the individual data components -text, images, video, sound – of your website are ascribed searchable terms, the larger and deeper your web presence and the more likely you will be found by a semantic search.

The end result will be a more responsive, more intelligent and ultimately more useful world wide web.