Why Web Designs Are Helpful in Businesses

The advancement of technology becomes so evident in every part of the world. Its influence can be seen in medicine, in educational systems, in economics, in engineering and in almost every field. That makes it also reasonable for many businesses (even the small ones) to work on their online presence. They would want their products and services to be visible in social networking sites, online classified ads, web directories and many more. But before they can proceed with any other marketing strategies, they are supposed to work on the basic — the company’s site.

The site’s web design is one helpful factor that may affect a site visitor to stay browsing the site and possibly be buying the products or services that the company offers. It is the one giving the first impression to the visitors and potential customers. An Atlanta Web Design company even shared that the things people see when they land on the site’s URL needs to inspire confidence in the product s or services it offers and generate enough curiosity to get them to click around. In short, the site’s web design can even tell whether the company is reliable enough or if it is one of many other forgettable ones.

Funny as it may be, but instead of helping to boost the popularity and sales of a company, a number of sites fail to serve this purpose due to ineffective and poor web design. Some factors may be the color scheme, improper navigation setup, site’s incompatibility with multiple browsers and many more. Making sure to have an interesting and creatively designed web page also needs to consider a number of factors. One is to choose the perfect team or company to do the job. It is mainly important to check on the company’s reputation in providing excellent as well as cost effective services as nothing could be more disappointing than to hire people who would be wasting your money and in turn give you unsatisfying results.

It is also helpful to find a team who can be trusted on many other related services. Some Atlanta web development agencies have started to offer extra SEO and marketing services to lessen the customer’s hassle of finding other effective service providers and getting the best deals.

There could be a number of things that needs to be well taken care in order to have a creative and effective web design. It may not be easy to have everything accomplished, but some efforts and wise decision will surely help the business.

10 Important Questions To Ask Your VA Before They Develop Your Website

I think VAs (Virtual Assistants) can have an important role in an entrepreneur’s business. They can help out with many tasks that are often not something that busy people want to do, nor can do.

VAs can be very handy with managing calendars, sorting through dozens of emails, doing minor website updates and even helping manage campaigns to ensure all the moving pieces are all lined up.

But even with all the ways that a VA can help you out, there are some areas of your business that you have to be careful about and not just hand over to them, hoping things will miraculously materialize with little involvement from you.

One of those critical areas is the development of your website.

Lately I am hearing more and more about business owners having their VA (or business manager or even doing it themselves for that matter) put up their website for them. I’m going to assume it’s either because of the convenience of having someone on your team do it or because it’s more cost effective than hiring a website developer.

And it’s because of this that I feel compelled to express caution… As mentioned, VAs can play a vital role in a business operations, but in my experience, most who say they can do your website for you have either:

a) Installed a pre-built WordPress theme or two and have figured out how to install plugins, making them think this is all they need to know to put up a website.
b) Got a buddy they will delegate the work to and make a profit off of the work done.

Sure, there could be more qualified VAs who know a bit more than that, but think about it, if they knew enough to be a web developer, then I would question why are they doing VA work and not developing websites for a living?

So before you say “sure” to having a VA put up your website for you, here are some questions to ask them first:

1) Can they prepare an in-depth target market analysis so that it’s clear on who your website needs to appeal to?
2) Are they well versed with Branding and Graphic Design? Do they know how to properly optimize images on your site so they download quickly on slower Internet speeds and smart phones?
3) Do they know what kind of layout design that would best suit your business and target market?
4) Are they knowledgeable in SEO? (Not just knowing about keywords, but all of the aspects that come with building an SEO friendly website.)
5) What do they know about programming? If something went wonky, would they know how to fix it? Can they do any customization to your website beyond what is provided in the purchased theme?
6) Are they aware of what makes a website responsive so that it looks proper on smart phones and other devices?
7) Do they understand fundamental copywriting principles when writing for the web?
8) Do they study marketing? What is their education, experience and do they understand your industry well enough?
9) Are they aware of all the different features and functionalities that could be used to best enhance your site or do they only know a select few plugins?
10) Do they know other CMS platforms other than WordPress that might work better for your needs?

Building a website requires someone with knowledge far beyond simply being able to install a WordPress theme. And in actuality, it’s rare that a single person possesses all of the knowledge and expertise required to create a fully functioning website.

These necessary skill sets range from brand and user experience design (UED, UXD and information architecture design), to HTML/XHTML, CSS knowledge and ideally some programming, SEO expertise, copywriting skills, and of course, marketing know-how since your website is your central marketing piece of your business.

So before embarking on a website project, consider carefully all of the areas of expertise needed to create a successful website that is fully supporting your business and portraying it in a way that will attract your target market and convert them into buyers.

While having a website up is all that you think you need, the journey on how you get there is paramount to how functional and successful it will be. This is not the time to pass off this important component of your business to someone who is not fully qualified to do the work.

Instead, be actively involved in finding a qualified web developer or development firm to take you through the journey that will result in an excellent representation of your business and get you the results you’re wanting.

To your success,

What Do You Know About Web Design?

Let’s start this article with explaining the most important terms. The first one is “web designer”. It is a person who works with computers and designs websites, especially for businesses and different organizations. The next and the most important here is “web design” itself. It denotes a process of planning, modeling and customizing web sites. And, finally, “web site”. It can be compared with the book, because it also consists of pages and covers particular topic or subject.

Now that we know the terminology we can continue and switch over to the next point – what aim are web designers trying to achieve? Or what are the basic aspects of design? First of all it includes appearance (the way user sees the page), content (information), visibility (the way major search engines find it) and usability (it includes navigation and interface). It is next to impossible for one person to overcome all the hurdles on the way to a good and user-friendly web site. That’s why many web site design and development companies started to appear.

Web design companies usually have services like software and web development, AJAX web development, user interface design and a whole lot more on offer. But before using such services a person should understand that the process of web design is time-consuming. Because before getting down to work the procedure of website planning takes place. It is vitally important to consider everything thoroughly, otherwise money will be spent in vain. The process of planning includes defining the audience, purpose and content of the site.

Finally, besides such modern features like ajax development it is also important for a site to have its own quirk, which can be achieved by using HTML tables or CSS (Cascading Style Sheet) – table less layout, in other words. CSS isn’t wide spread. People use it for text formatting mostly and HTML tables for layout. But it depends on preference and individual perception.