iPhone Application Development: How To Find The Right Company For Creating Your iPhone Apps

Rapid growth and swift technological development in the world of smart phones has totally transformed the world of communication. iPhone, thanks to the wide range of features and applications it offers, is the biggest name and the most successful brand in the field of smart phones. SDK (software development kit) offered by Apple makes it convenient to create applications for iPhone. A number of offshore software development companies use their expertise to create original iPhone apps at low rates. While hiring a company for iPhone Application Development, you must check that they have sufficient manpower, technical know-how, and quality control measures.

Unique and inventive iPhone apps have a huge market and they’ve added great value to the life of the users. There is a great demand in the market for people and companies who can deliver excellent iPhone apps. The growing number of iPhone users has made iPhone application development the most happening mobile software development business of the present time. Experience in software development helps in developing iPhone Apps and many software companies have trained their employees in this field of development.

Jaw-dropping apps that give the clients more than they expect are created by Indian companies every day, and at the same time some dreadful apps are also made by inexperienced firms. Most companies choose to outsource their iPhone application development work to India, owing to the attractive rates offered by Indian companies. But just low prices are not enough: you need a reliable and functioning application, and for that you need to pick the right Offshore Software Development Company.

Unanticipated problems may arise when you are working with a wrong sort of company. As long as you are asking for low-end applications, freelancers or small firms can fulfill your needs. But if you are ordering high-end apps you need the services of an iPhone Application development firm that has experienced employees who possess the technical know-how. Some companies allow you to hire and monitor its employees and they can work under your command. Communication via telephones, net chatting and video conferencing is a must: this way you can keep in touch with the people who are working for you.

Tantalizing rates and promises of high-quality apps do not mean much: it is essential that you check the company’s background and take a look at the other iPhone apps they have created. Also talk to their previous customers if possible and see if they have a habit of delivering their products on time. You can also get the measure of a web development company by taking a look at other software development work it has handled.

A company that offers attractive rates and has good experience in software and Web development, that possesses technical know how, has enough manpower and expertise, and has a record of completing its projects on time to the satisfaction of its customers is the right choice for outsourcing your iPhone Application development work.

Pitfalls to Avoid in Web and Graphics Design

In today’s business environment, having a website is becoming more of a necessity rather than an option for every enterprise irrespective of their size, nature, and niche. However, the entire process of designing and developing a website is definitely time consuming and even problematical at times. Nonetheless, even the most skilled at doing web design jobs commit mistakes in this process. Although mistakes are helpful to improve the web design from time to time, there are certain mistakes that should be avoided at once to avoid getting repercussive consequences to your website in the long run. Provided below are some of these pitfalls website owners and designers should shun.

Background Music

Really, try to avoid having a background music on your website. Gone are the days when the most voguish websites are those that have the coolest music while their pages load. Today, trendy website designs are geared towards providing great user experience including having prompt page loading and logical navigation. Besides, having a background music would only slow down your website’s loading speed, which in turn, would only cause annoyance to your visitors.

Asymmetrical Design Colors

When it comes to selecting the color of the website, a lot of designers get it all wrong. Although having complementary colors should be given, dozens of designers are still unaware that there is in fact a science behind color selection. Normally, designers would just pick any color they want or the colors that look alright to them. However, this often result to bad mixture of colors once they are applied on your other design elements. Therefore, you should think twice or better, do some research before mixing colors for your website. Keep in mind that good color harmony is essential in making your website visually-appealing.

Non-responsive Layout

With the growing usage of mobile devices such as smartphones and tablets in browsing the internet, it would be a missed opportunity if you don’t make your website and graphics design responsive. Actually, you could get a lot of traffic from these devices especially if your target clientele are those who are always on the go. Hence, make your site design exceptionally suitable for viewing on different mobile devices.

Inimical User Interface

On certain occasions, a lot of website owners only care about their own preference when it comes to creating and designing a website. This is clearly a big mistake because they should take into consideration the preference of their users. Although having a fancy website can be personally gratifying, it is your users who will constantly visit and navigate your site. Moreover, adding too much design elements will only make your whole website complicated and cluttered; not to mention that they will only decelerate your page’s loading time. In the long run, having an unfriendly user interface would hamper your business success because your acquired traffic will only bounce back.

No Index

There are a myriad of reasons why you would not want your website to be indexed during the development stage. This can be carried out by either having meta tag in the page header or utilizing a robots.txt file. Nevertheless, you should never fail to remember to re-index your website once it is ready to go live. If not, search engines will never find your website.

Conclusion

In any endeavor, mistakes will always be there. However in web development and designing, committing mistakes should be kept to minimal as much as possible, for these mistakes often lead to damaging effects to the entire business in the long run. If you are working with a website design firm, make sure to discuss the above-mentioned matters in order to avoid problems before and during the development phase.

Web Design SEO Marketing Actions to Success

The Internet is a very powerful tool and when used correctly can act as your business or organisation’s automated sales person. In order to do this, you need a quality website and effective internet marketing.

So what’s a ‘Quality Website’ and ‘Effective Internet Marketing’ you ask?!

QUALITY WEBSITE

Your website should do 2 things;

1. Someone (ideally already interested in your service or product) lands on your website.

2. The web design converts this visit into a sale or sales lead.

It’s as simple as that but I’m amazed how many web development companies miss these two critical points! I see so many websites that act as some artists showcase and others with animations all over screen but they’re not doing their job!

Simple?? How do I do this?

Quality Content

A quality web design isn’t about quirky graphics and animation – it’s about quality content.

1. The text, image and video content has to be clear, non jargon and has to tell the visitor the benefits of your product or service. It’s normally a good idea to focus on the results or benefits, than an in depth description on your product or service.

2. Images are important, you can convey so much in a correctly chosen image.

3. Photos of people can help to associate a sense of trust.

4. Keep it short. It’s tempting to keep writing but most people will lose interest and go elsewhere.

5. Video is also very important now. Video can communicate a product, service or concept in a far more powerful way than text.

Search Engine Optimisation

Your website needs to be designed and content written so that search engines crawl and index the maxinum number of pages possible.

1. This is a very complex subject but include your important search keywords for your niche market in your content (but keep it readable for humans).

2. Use keywords in you page Titles (again though, it needs to be human friendly!)

3. Use a sitemap and use CSS menus, not Flash.

4. There’s so much more to SEO but I’d have to write a book.

Calls to Action

These are simply something that helps the visits make an action. They range from a simple ‘call us now on..’ text to email marketing capture boxes and lots more! Do a search online for Calls to Action and you’ll learn most of what you need.

Testimonials

Testimonials or user reviews (if you’re running an online store) of your customers (don’t make up testimonials…it will hurt you later) helps gain trust. Video testimonials are great as well.

Blog

A bog helps show your customers/visitors updates and can help them coming back for more. It’s also important to have a Latest News section on your Home page. This helps your visitors and SEO.

Social Video

You can effectively get free marketing, if you can integrate social and video sites, such as Twitter, Facebook and YouTube within your web design.

Landing Pages

When your potential customer clicks on your website via search engines ‘organic’ (the free) results or your Internet advertisements, they need to be sent to a landing page. This is a page written for what the person was searching for and will help convert them into a sale / sales lead.

EFFECTIVE INTERNET MARKETING

You need to get targeted traffic to your web design. These are people who are already interested, in some way or the other, in your product or service, improving the conversion rate (the % of people that visit, who are converted into a sale / sales lead)

OK, I understand what targeted traffic is but how do I do GET targeted traffic??

Researching Keywords

This is simpler than it sounds. You can use one of the many keyword research utilities or websites (just search for ‘keyword research’ and you’ll find various options) and you can check your competitors websites. You use these keywords within your website and also your various Internet advertisements.

Building Links

When search engines find links to your website from other popular websites and websites in your niche market then it will (help) rank your website higher – which means more visits – more sales.

It will take a long time. Start slowly and only do a few links a day.

Don’t use companies that do 1000’s of useless links.

Some ways of adding links are;

1. Search directories

2. Some blog comments (although a lot are NOFOLLOW now, so they won’t help your ranking but they can help drive human traffic)

3. Forums (but never spam links in your forum posts. Become a valued member before posting any links and even then, keep the link within a valid useful post)

4. Articles (again, always write an article that gives real value to the reader)

5. Product reviews

6. Agreements with other websites.

Research your Competitors

Check what your competitors are doing for their websites and Internet ads. You will probably learn something that can help you.

PPC

Pay Per Click advertising (EG. Google AdWords) can be a cost effective form of advertising, as you only pay when someone clicks on your advert.

This is a very complex subject and I’d only recommend you do your own PPC campaign if your market isn’t competitive at all (ie. not many of your competitors are doing PPC ads or they’re doing them very badly!).

Unfortunately it’s far too easy to setup a PPC campaign very badly and this will simply cost you so much more per click, it will make PPC non cost effective.

I suggest you use a reliable PPC / Internet marketing company to create your PPC campaign. If done correctly, the initial setup cost they charge will pay for itself.

SUMMARY

I hope reading this wasn’t too boring and I hope it will help you or your company / organisation to use the Internet to become your automated sales person!