How to Develop a Well Designed Website

“You don’t need to use SEO, it’s a waste of time.”

“The bigger, the better.”

“Every page needs flash.”

Unless your company has a marketing department the size of a small nation, chances are the person assigned to maintain your website also has other responsibilities. Getting new information uploaded or changes made can be a challenge.

The problem is, anyone can build a website. All it takes is some basic knowledge of coding, a hosting site and some time. Most of us know a 16 year old that would be thrilled to do it for a small fee. Better yet the owner’s wife’s cousin’s nephew will do it for free! And that’s exactly what the site will look like.

Smart business owners are realizing that what they need to get ahead with their marketing strategies is to place their money where it can do the most good. Hiring a professional to design and create an impactful and useful website is one of those places.

Spending time online looking around, a person can find dozens of websites in just a matter of minutes. Each one of these sites has the goal of offering you something you want or need even if it’s only information. But what is it about a website that keeps you engaged?

Most companies wouldn’t think to give their website an IQ rating. After all, what more is needed other than your normal site map set up? If simple and basic is how you view your marketing strategy, your website will reflect that. There isn’t anything wrong with average.

Instead of middle of the road, why not punch things up a bit instead. Capturing and gaining repeat clients takes more than what every other company offers. Your website should reflect that.

An online marketing campaign begins with your website design, not ends with it. Conversion and ROI are the ultimate goals of any campaign. Does your website reflect those goals?

A well designed website also helps you to increase revenues. How can you turn that away in these economic times? It can also help decrease costs, and build better relationships with customers and business associates. Who doesn’t want that?

Statistics show that your website has only a 6-10 second time span to grab your visitor’s attention. In that time the visitor has already scanned the page to find what they are looking for, made an assessment of viability and either pulled up a chair to stay a while or moved on quicker than Superman.

Chose a web development team that knows what they are doing. There are 5 important things to look for when hiring an affective web design group:

1. They listen. You know your product inside and out. The agency you choose should pay attention to that and use that knowledge to design your website. If they aren’t asking you questions, you have to wonder why not. If the content isn’t going to be relevant to your business why bother?

2. They are mobile. According to research, more that 30% of mobile phone owners have browsed the Internet via a mobile handset. Computers are no longer limited to desktops and laptops. Make sure their development team has the expertise to identify the various mobile browsers and can arrange content to fit them.

3. They know how to write. People don’t read websites the same way they read print material. Web users are active, not passive. The longer the text, the less likely they are to read it. And they don’t believe in hype unless it can be backed up. A good design team will have skilled copy writers available.

4. They think globally. Consumers and businesses alike are turning more and more to the Internet to purchase their goods and services. Your website needs to tailor itself to that end. E-business is more than e-commerce. Offer the world a way to interact and purchase your wares. Your design team should know how to expand the scope of e-commerce to transform your company globally.

5. They stand behind their services. At the end of the day your web design team should want you to be happy, no matter what. Satisfaction is key. Make sure they stand behind their work, the same as you do. Guarantees in writing indicate they aren’t going to take your money and run.

Understand that your firm’s web strategy is not only about creating a visually interesting web presence; it is about increasing your sales and optimizing visibility to your target audience.

Business Identity Portal Development

If you think that a few static pages like Home, About Us, Our Services, Contact Us and a dot com domain is all you need to brand your company, you couldn’t be more wrong! Your need is a good Business Identity Portal development service to brand your business and put it above average. Every roadside business seems to have an official website today, so why would a visitor rate you high? Business Identity Portal developers specialize in adding to the brand value of your business and providing your clients what exactly they want from your portal.

Your custom website is the key to drawing maximum mileage out of your business. A website is no longer a showoff for a business but is the most powerful marketing tool. People around the world have developed the habit of Googling before subscribing to any service or buying any product. Your online identity is as important as the kind of products and services you deal in. Can you allow your business rival to walk past you for the sheer lack of a professionally created and managed website? No, Sir!

In a market where there are equal numbers of web developers as there are websites, you need to be choosy about whom you hire for your custom website. The secret is to outsource it to an offshore development firm and get it done by the experts. A developer not only needs to be technically competent but also should have adequate knowledge of web designing trends and this comes with expertise. You will also save huge sums of money in doing so and be rest assured that your official website will add to your brand value.

Advantages of Business Identity Portal Development

  • Your websites has to have a corporate look keeping in mind the kind of business you run. A pharmaceutical company and an online poker company can’t have the same design.
  • Search engine friendly coding is written to ensure that your website is indexed higher on the Search Engine Results Pages. Websites developed using free templates generally have poor SEO scores.
  • Integration of a content management system like Joomla, Drupal or SharePoint allows you to publish, edit and manage your website. A regularly updated website is the need of the hour.
  • BIP development focuses on Customer Relationship Management which helps you find more leads and converts them into clients. It also improves the client-vendor relationship.
  • Social media platforms such as Facebook, Twitter should be used aptly to bring in targeted viewers to your website to add to your business. This also acts as a low-cost or no-cost advertising platform.
  • You can easily integrate an e-commerce model in your website to increase the sale of your products and services. This will help you target newer markets which you might never have thought of.

A business portal developed tailored to your business requirements can do wonders for your marketing strategies without having to pay a fortune for it. If you don’t have it yet, hire business portal development company now and get the maximum out of your business!

What Do You Know About Web Design?

Let’s start this article with explaining the most important terms. The first one is “web designer”. It is a person who works with computers and designs websites, especially for businesses and different organizations. The next and the most important here is “web design” itself. It denotes a process of planning, modeling and customizing web sites. And, finally, “web site”. It can be compared with the book, because it also consists of pages and covers particular topic or subject.

Now that we know the terminology we can continue and switch over to the next point – what aim are web designers trying to achieve? Or what are the basic aspects of design? First of all it includes appearance (the way user sees the page), content (information), visibility (the way major search engines find it) and usability (it includes navigation and interface). It is next to impossible for one person to overcome all the hurdles on the way to a good and user-friendly web site. That’s why many web site design and development companies started to appear.

Web design companies usually have services like software and web development, AJAX web development, user interface design and a whole lot more on offer. But before using such services a person should understand that the process of web design is time-consuming. Because before getting down to work the procedure of website planning takes place. It is vitally important to consider everything thoroughly, otherwise money will be spent in vain. The process of planning includes defining the audience, purpose and content of the site.

Finally, besides such modern features like ajax development it is also important for a site to have its own quirk, which can be achieved by using HTML tables or CSS (Cascading Style Sheet) – table less layout, in other words. CSS isn’t wide spread. People use it for text formatting mostly and HTML tables for layout. But it depends on preference and individual perception.