Why Web Based Businesses Fail?

‘Internet Economy’ is a lucrative field today, with success stories such as Steve Wozniak and Apple computers and Sabeer Bhatia’s Hotmail. Naturally, everyone wants to get a share of these much ‘touted’ e-commerce profits. However, to succeed in the online world, businesses need to know all the possible causes of failure, even though it seems like an exercise in pessimism.

These are the common reasons why many startup e-businesses fail:

Stale ideas

Web businesses that have nothing new to offer, and are mere clones of an already successful business, don’t succeed. Does your e-business sell a product that is innovative? Is there something completely new about your social networking website? The key to avoid typecasting is to stay fresh. Look for problems and needs that you can solve.

Not defining your customer

The first rule in selling is to know your customer. Some startup e-businesses offer a variety of services and products, not knowing the profile of the users. As a result, they cannot offer tailor-made services for any specific age group or nature of target audience. And this reduces the chances of succeeding.

Ineffective Marketing

The best marketing strategy is a well calculated plan. Marketing is the backbone of any business. A web site that has been creatively marketed without any regard to user acquisition costs might become cost ineffective.

For example, even buying keyword ads is a complex process. A good entrepreneur buys keywords that people most frequently use in searches while having high relevance and low competing advertisers.A common mistake most businesses make while cost cutting, is not hiring professional marketing consultants. They work on instinct, and their marketing plans lack a well researched strategy. This makes their marketing strategies ineffective. So the websites they make have inadequate SEO, SEM, and low virality, which results in low traffic to their website.

Poor web designing

Today, most websites seem like clones. Businesses make compromises while designing their web pages. They use free software and badly designed user interfaces. So, first-time visitors find the home page unattractive and it fails to register in their minds. It is highly unlikely they will ever go back to a web site that’s hard to navigate, is poorly designed and does not offer them something interactive.

A person who wants to use an online personalized gift services will look at several companies that provide the service. He is likely to choose the site which gets the first rule of ‘catching eyeballs’ right, more so when you are dealing with the business of ‘feel-good’- gifts.

Web businesses with cluttered, badly color coordinated websites, which have long download time and unclear navigational tools don’t work. Only professionally designed, well branded websites, with original and relevant content can be effectively marketed.

Given these reasons, it is best to employ the services of a web designing company to ensure significant online presence.

Lack of web analysis

Web Designing Vs Web Development. Web analysis is a process of analyzing the behavior of visitors to a website and then enhancing and modifying the features of the website to maintain and increase the traffic. Many web businesses design a website and then forget about it; and the resources invested in web designing go waste.Such e-businesses have no feedback regarding their website, as a result of which they cannot maintain a competitive edge.

No Networking

An entrepreneur needs to be friendly and people-focused. It is good to have an extended professional and personal network, before launching a web business.Web businesses that de-prioritize good partner and interpersonal relationships lose out in the long run.

Bad time and money management

A failed web business means that the founders have not managed their finances well. It includes over-spending or ineffective spending. Such individuals overlook the basic tenet of every business- time is money. They spend a lot of time bargaining for small cost reductions, while delaying launching time and other activities vital to growth in the world of start-ups.

The most important thing that leads to failed web businesses is lack of commitment and passion towards the work. Such people may know all the theoretical pitfalls that they can encounter, yetput in a half hearted effort to avoid them when confronted in the practical world. Hence, they continue to fail.

Choosing The Best Web Design Company Is Crucial to Your Online Success

Any entrepreneur or small business owner wants to promote their business by having a professionally site that will showcase their products and services online. The process of putting together an efficient online presence is quite challenging, especially for most business owners who are new to the internet. Whether you are looking for a web design solution, choosing the right company is crucial to your online success.

Finding reputable designers who can do the good work is often a challenge for many. Here are tips to help you find the right web development firm.

(1). Shop around.

Compare the design quality with their respective cost. Take some time to browse on portfolio pages and visit the actual site. Check the site’s functionality and make sure you list down the services included in every quote. How many web pages are included in the price? Will they include a contact form in your site for an extra cost? Does their quote includes a site optimization or is that a charged add-on? Are enhancements included in the price already?

(2). Don’t hesitate to ask for references.

Contact the company’s existing and past clients. You can find these references in their portfolio. You can always ask them directly for referrals. Ask them about their customer service experience, communication and completion time.

What better way to know a firm’s reputation than to hear from its actual clients? You can always find reviews online about a certain company. You can find reviews that feature comprehensive descriptions about their experience with a certain company. To get a better picture, find companies with five to ten satisfactory reviews.

(3). Start with local searches.

Avoid overwhelming yourself by starting your search with local companies. For instance, if your company is based in Canada, try using the keywords ‘web design Canada’ for local results. If you own a business located in Israel, then type the words ‘web design Israel’ on the search box. A web development company can offer anything from e-commerce web designs to on page informational sites. Having a clear sense of why you want a website and its purpose are two important aspects that you need to consider.

If you aren’t having good luck finding what you want, find a local business site that you think looks great. Ask the owner of the site for their designer and contact that professional or web design firm. Most businesses are open about that information.

(4). Find ways on how you can save on web design.

As a rule of thumb, never commit to the first web design company that you come across (no matter how nice you think it is). Contact at least two to three designers so you can compare their differences in service, cost and the services they provide. And as for saving cash, quality and low cost services rarely go together. A good way for business owners to save on costs is to outsource some of the tasks. Business owners can draft content for their website copy and leave the design to professionals.

A Comparison of Options for Hiring Offshore PHP Developers – Hourly, Weekly and Monthly

In order to get the desired exposure, most of the industrialists are finding it easy to switch over to internet so that they can have the opportunity of obtaining more business from all over the world. For that they need to have an attractive website which should be informative too. PHP, being the most popular language for developing webpage, is widely used by many web developers today.

Interpreted by a web server by using a processor module, PHP code is embedded into HTML document and is the famous open source technology. All this leads to creation of a very attractive, well integrated and informative website. The services of a PHP developer are very much sought after so that a well-designed website leads to an expansion and growth in the business.

Many companies go for offshore PHP developer owing to the cost-effectiveness. Hiring a PHP developer is becoming a trend and the services offered by the offshore developers are profitable as they give out their best while creating a website for your company.

There are various methods available for hiring a PHP developer:

  1. Hourly basis
  2. Weekly basis
  3. Monthly basis

Each of the models has their own benefits and so it depends on the requirements of the customer based on which they decide to hire the developer.

Hourly Basis: This type of option suits those who are not looking for a full time developer and the kind of work they want to get done cannot be stated clearly. Also they have very limited requirement like bug fixing. The main advantage associated with this option is you can get hourly reports on the status of the work and also have complete control over the work being done.

Weekly Basis: There are developers who work on weekly basis where the outsourcing PHP developing company assigns an expert at your task. The developer will report to you on daily basis and will work according to the defined priorities. The developer will look after your task for the entire week so there are least chances of errors. The contract can be renewed on weekly basis and so you money won’t be blocked for the entire month.

Monthly Basis: For long term projects, people generally hire offshore PHP developers on monthly basis. This option gives them the assurance that there will be distraction from work as the developer would solely concentrate on one project at a time. You can keep a check on the work of the developer and if required, you can get the necessary changes made.

Thus, each of the methods excels in its own way depending on what purpose you wish to hire the developer.