Web Design SEO Marketing Actions to Success

The Internet is a very powerful tool and when used correctly can act as your business or organisation’s automated sales person. In order to do this, you need a quality website and effective internet marketing.

So what’s a ‘Quality Website’ and ‘Effective Internet Marketing’ you ask?!

QUALITY WEBSITE

Your website should do 2 things;

1. Someone (ideally already interested in your service or product) lands on your website.

2. The web design converts this visit into a sale or sales lead.

It’s as simple as that but I’m amazed how many web development companies miss these two critical points! I see so many websites that act as some artists showcase and others with animations all over screen but they’re not doing their job!

Simple?? How do I do this?

Quality Content

A quality web design isn’t about quirky graphics and animation – it’s about quality content.

1. The text, image and video content has to be clear, non jargon and has to tell the visitor the benefits of your product or service. It’s normally a good idea to focus on the results or benefits, than an in depth description on your product or service.

2. Images are important, you can convey so much in a correctly chosen image.

3. Photos of people can help to associate a sense of trust.

4. Keep it short. It’s tempting to keep writing but most people will lose interest and go elsewhere.

5. Video is also very important now. Video can communicate a product, service or concept in a far more powerful way than text.

Search Engine Optimisation

Your website needs to be designed and content written so that search engines crawl and index the maxinum number of pages possible.

1. This is a very complex subject but include your important search keywords for your niche market in your content (but keep it readable for humans).

2. Use keywords in you page Titles (again though, it needs to be human friendly!)

3. Use a sitemap and use CSS menus, not Flash.

4. There’s so much more to SEO but I’d have to write a book.

Calls to Action

These are simply something that helps the visits make an action. They range from a simple ‘call us now on..’ text to email marketing capture boxes and lots more! Do a search online for Calls to Action and you’ll learn most of what you need.

Testimonials

Testimonials or user reviews (if you’re running an online store) of your customers (don’t make up testimonials…it will hurt you later) helps gain trust. Video testimonials are great as well.

Blog

A bog helps show your customers/visitors updates and can help them coming back for more. It’s also important to have a Latest News section on your Home page. This helps your visitors and SEO.

Social Video

You can effectively get free marketing, if you can integrate social and video sites, such as Twitter, Facebook and YouTube within your web design.

Landing Pages

When your potential customer clicks on your website via search engines ‘organic’ (the free) results or your Internet advertisements, they need to be sent to a landing page. This is a page written for what the person was searching for and will help convert them into a sale / sales lead.

EFFECTIVE INTERNET MARKETING

You need to get targeted traffic to your web design. These are people who are already interested, in some way or the other, in your product or service, improving the conversion rate (the % of people that visit, who are converted into a sale / sales lead)

OK, I understand what targeted traffic is but how do I do GET targeted traffic??

Researching Keywords

This is simpler than it sounds. You can use one of the many keyword research utilities or websites (just search for ‘keyword research’ and you’ll find various options) and you can check your competitors websites. You use these keywords within your website and also your various Internet advertisements.

Building Links

When search engines find links to your website from other popular websites and websites in your niche market then it will (help) rank your website higher – which means more visits – more sales.

It will take a long time. Start slowly and only do a few links a day.

Don’t use companies that do 1000’s of useless links.

Some ways of adding links are;

1. Search directories

2. Some blog comments (although a lot are NOFOLLOW now, so they won’t help your ranking but they can help drive human traffic)

3. Forums (but never spam links in your forum posts. Become a valued member before posting any links and even then, keep the link within a valid useful post)

4. Articles (again, always write an article that gives real value to the reader)

5. Product reviews

6. Agreements with other websites.

Research your Competitors

Check what your competitors are doing for their websites and Internet ads. You will probably learn something that can help you.

PPC

Pay Per Click advertising (EG. Google AdWords) can be a cost effective form of advertising, as you only pay when someone clicks on your advert.

This is a very complex subject and I’d only recommend you do your own PPC campaign if your market isn’t competitive at all (ie. not many of your competitors are doing PPC ads or they’re doing them very badly!).

Unfortunately it’s far too easy to setup a PPC campaign very badly and this will simply cost you so much more per click, it will make PPC non cost effective.

I suggest you use a reliable PPC / Internet marketing company to create your PPC campaign. If done correctly, the initial setup cost they charge will pay for itself.

SUMMARY

I hope reading this wasn’t too boring and I hope it will help you or your company / organisation to use the Internet to become your automated sales person!

Front End Developers Are Now Using Animation To Improve User Experience

Animation has been around for a long time. You can, in fact, trace the history of animation to the twentieth century. However, this concept is continuously evolving and it has now derived a new meaning. Flashy and confusing animation is a thing of the past. Front end developers are now using clean, swift, easily navigable forms of animation to improve user experience. These expert front end web developers, however, appreciate that such animation can do the job for them only if it is used discreetly. There is absolutely no dearth of options. HTML5 and CSS3 are incorporating new moves to their system, but these developers need to make sure that they are not getting flown away by the charm of these styles. You only use what you need.

Here are some ways in which animation is being used by front end web developers and user interface developers to improve user experience:

Animated Pages: Having subtle animation on the page headers and between page loads can help keep the users engaged. You manage to add movement to the website, and it ensures that pages transition smoothly, they are quick to load, and the gap between pages is closed with the help of a single fluid animation.

Charts that Rock: Charts are a good way of presenting information. However, something that is highly data intensive can get mundane. Hence, developers are now using animated charts that are extremely simple to integrate into the website and good to look at. Additionally, by appending movement to these graphs you turn them into an entertaining infographic.

Controlled Modular Scrolling: As the term suggests, this form of animation lends more control to the visitors of your website. In other words, your visitors now have control over the site’s animation. There are individual panels that can be created by a user interface developer on the website. These panels can then be individually accessed by the users. The good part of this animation is that it works smoothly across most industries.

Infinite Scrolling: You remember those old days when every single section of the website or a web app had their own set of menus as well as sub-menus. That will make it hard for you to navigate through the website. The new trend is to have all the information on one page. A front end website developer would much rather prefer to have an infinite scrolling website than have multiple menus. This is because such websites have proven to be more user friendly. So, the users can scroll down until they find what they are looking for. You have the option of having multiple types of animation as the user scrolls into a new page. However, you also need to make sure that all these components and animation are clean as well as cohesive.

Form Animation: Do you like filling out forms? Nobody likes doing that. That is where animated forms are becoming a trend these days. Developers are using natural language to make forms look like a casual conversation. This combined with motion makes form-filling a fun thing for the visitors.

Slow-Motion Animation: Slow-motion is a great way of catching the attention of your users. When page elements move just slightly, they draw the attention of your visitors. It is almost like whispering in the ears of your visitors. Such whispering draws their attention instantly. They subconsciously tend to pay more attention to what is being said. Having such animation on the home page of the website is a good idea of keeping it clean and catchy.

Animating Anchor Text: Do you remember hovering. When your mouse hovers over a link, it animates. Animating the anchor text has the same phenomenon. The only difference is that it is a little more advanced. It makes hovering more visually stimulating and a good tool of engaging your visitors.

In summary, there are numerous things that modern-day animations allow you to do. If you are a front end developer designer or a specialized user interface developer, you can make subtle use of these animations to improve your visitor’s experience.

How To Choose The Best Web Design Company To Build Your Website

Are you looking to create an everlasting presence on the Web? Then you have to choose wisely. A good website is the foundation stone for your fortunes on the internet. The internet is a great place to display your business, reach out to millions of people all over the world to promote and sell your products and services. Leveraging the power of the internet, you can take your business to an entirely different level in terms of visibility and generation of revenue. All you need is a top-notch website, and that is why you need to enlist the services of the best web design & development company you can find to build your website.

Choosing the Right Web Design Company

Your ideal web design partner – A company is that offers a blend of quality and cost effectiveness. In your quest to choose the best webdesign service providers to build your website, a few important things need to be keep in mind. Your website needs to be specifically attuned to your exact requirements, while being visually appealing and easy to use and navigate. It also needs to be scalable for potential upgrades or additions in future, and has to be cost-effective. Keeping these factors in mind, here are a few things you should look at while choosing a web design company –

  1. Quality of Work – The first thing to look at while considering hiring a web design company is to look at the kind of work they have done in the past. Carefully studying the company portfolio will give you vital information about the quality of work the company is capable of doing. You can also take a look at the range of niches and industry domains they have built websites for, the usability and design quality of these websites, and gather an idea about the skills and experience the design company possesses.
  2. Work Ethic and Customer Service – How does a web development service providers treat their customers? This is a vital point that must be considered when you are looking at web design companies for your website. You need a company which values clients and their needs, has open channel of communication, and are willing to go that extra mile to provide satisfactory results according to the exact specifications of the client.
  3. Cost Effectiveness – While you might want the best possible web design service providers to build your website, keep in mind that the results must justify the expense. Therefore, companies which charge exorbitantly high fees must also have the capability to deliver flawless work. Compare the pricing structure of different companies and choose the one, which has the best price-to-performance ratio to get your website done in a cost-effective manner.