Web Design SEO Marketing Actions to Success

The Internet is a very powerful tool and when used correctly can act as your business or organisation’s automated sales person. In order to do this, you need a quality website and effective internet marketing.

So what’s a ‘Quality Website’ and ‘Effective Internet Marketing’ you ask?!

QUALITY WEBSITE

Your website should do 2 things;

1. Someone (ideally already interested in your service or product) lands on your website.

2. The web design converts this visit into a sale or sales lead.

It’s as simple as that but I’m amazed how many web development companies miss these two critical points! I see so many websites that act as some artists showcase and others with animations all over screen but they’re not doing their job!

Simple?? How do I do this?

Quality Content

A quality web design isn’t about quirky graphics and animation – it’s about quality content.

1. The text, image and video content has to be clear, non jargon and has to tell the visitor the benefits of your product or service. It’s normally a good idea to focus on the results or benefits, than an in depth description on your product or service.

2. Images are important, you can convey so much in a correctly chosen image.

3. Photos of people can help to associate a sense of trust.

4. Keep it short. It’s tempting to keep writing but most people will lose interest and go elsewhere.

5. Video is also very important now. Video can communicate a product, service or concept in a far more powerful way than text.

Search Engine Optimisation

Your website needs to be designed and content written so that search engines crawl and index the maxinum number of pages possible.

1. This is a very complex subject but include your important search keywords for your niche market in your content (but keep it readable for humans).

2. Use keywords in you page Titles (again though, it needs to be human friendly!)

3. Use a sitemap and use CSS menus, not Flash.

4. There’s so much more to SEO but I’d have to write a book.

Calls to Action

These are simply something that helps the visits make an action. They range from a simple ‘call us now on..’ text to email marketing capture boxes and lots more! Do a search online for Calls to Action and you’ll learn most of what you need.

Testimonials

Testimonials or user reviews (if you’re running an online store) of your customers (don’t make up testimonials…it will hurt you later) helps gain trust. Video testimonials are great as well.

Blog

A bog helps show your customers/visitors updates and can help them coming back for more. It’s also important to have a Latest News section on your Home page. This helps your visitors and SEO.

Social Video

You can effectively get free marketing, if you can integrate social and video sites, such as Twitter, Facebook and YouTube within your web design.

Landing Pages

When your potential customer clicks on your website via search engines ‘organic’ (the free) results or your Internet advertisements, they need to be sent to a landing page. This is a page written for what the person was searching for and will help convert them into a sale / sales lead.

EFFECTIVE INTERNET MARKETING

You need to get targeted traffic to your web design. These are people who are already interested, in some way or the other, in your product or service, improving the conversion rate (the % of people that visit, who are converted into a sale / sales lead)

OK, I understand what targeted traffic is but how do I do GET targeted traffic??

Researching Keywords

This is simpler than it sounds. You can use one of the many keyword research utilities or websites (just search for ‘keyword research’ and you’ll find various options) and you can check your competitors websites. You use these keywords within your website and also your various Internet advertisements.

Building Links

When search engines find links to your website from other popular websites and websites in your niche market then it will (help) rank your website higher – which means more visits – more sales.

It will take a long time. Start slowly and only do a few links a day.

Don’t use companies that do 1000’s of useless links.

Some ways of adding links are;

1. Search directories

2. Some blog comments (although a lot are NOFOLLOW now, so they won’t help your ranking but they can help drive human traffic)

3. Forums (but never spam links in your forum posts. Become a valued member before posting any links and even then, keep the link within a valid useful post)

4. Articles (again, always write an article that gives real value to the reader)

5. Product reviews

6. Agreements with other websites.

Research your Competitors

Check what your competitors are doing for their websites and Internet ads. You will probably learn something that can help you.

PPC

Pay Per Click advertising (EG. Google AdWords) can be a cost effective form of advertising, as you only pay when someone clicks on your advert.

This is a very complex subject and I’d only recommend you do your own PPC campaign if your market isn’t competitive at all (ie. not many of your competitors are doing PPC ads or they’re doing them very badly!).

Unfortunately it’s far too easy to setup a PPC campaign very badly and this will simply cost you so much more per click, it will make PPC non cost effective.

I suggest you use a reliable PPC / Internet marketing company to create your PPC campaign. If done correctly, the initial setup cost they charge will pay for itself.

SUMMARY

I hope reading this wasn’t too boring and I hope it will help you or your company / organisation to use the Internet to become your automated sales person!

PHP Website Designing and Development: Why It Will Only Become More Popular With Time

Thanks to the introduction of PHP 7 in 2015, the particular platform is more popular than ever before. This version of PHP is known to contain some of the coolest features associated with inter-portability and performance. Today, we will take a look at how this programming language has evolved over the years. Once you finish this post, you will definitely have a lot of reasons why you would like to explore PHP Website Designing and Development. So, let us read on.

How this programming language has evolved over the years

There are not one but several reasons why this particular programming language is considered more flexible for web development today than what it has ever been before. Inter-portability is considered to be one of the most notable web application trends today. What exactly are we talking about here? We will explain. Don’t worry.

The advantage of inter-portability can be easily understood once you actually find out what it is. For instance, you are running an ecommerce website on WordPress. WordPress is definitely a great platform backing your site. However, there may be a point in your business when you may want to borrow a few features of other programming languages. Now, the merit of PHP lies in the fact that you can access any of its components with the help of reliable middleware solutions.

It wouldn’t be wrong to claim that this platform has only got better with time – even amidst all the competition posed by the other spectacular languages. The version of PHP 7 itself has been updated four times since December 2015. What more? The dev community has not ceased to look after the previous versions just because they are busy with PHP 7. In fact, the fifth version of the language supports more than 98% of the solutions. The reason behind its popularity does not end here.

PHP is considered to be a great fit for the enterprise apps. Let us tell you that this particular feature will only go on to shore up the use of this programming language in the coming years. You will come to know the reason behind this claim once you go through further through the post.

Its use will only intensify in the years to come

It has been estimated that by 2025 at least half of the organizations in the United States of America will actually run over ten applications at one go. Enterprises have often been found compiling codes written in PHP with Java and C++ as they have slowly started growing and handling larger amount of data on their way to growth. So, you can well imagine the kind of trajectory this language will experience in the coming years. Amidst all the speculations, 2025 is tipped to be the definitive year marking its growth.

The programming language is user-friendly. You should be prudent enough to find out more about the merits of this language when it comes to better web design and development. Hopefully, the points mentioned here will be of help. Thanks for the patient perusal.

Pitfalls to Avoid in Web and Graphics Design

In today’s business environment, having a website is becoming more of a necessity rather than an option for every enterprise irrespective of their size, nature, and niche. However, the entire process of designing and developing a website is definitely time consuming and even problematical at times. Nonetheless, even the most skilled at doing web design jobs commit mistakes in this process. Although mistakes are helpful to improve the web design from time to time, there are certain mistakes that should be avoided at once to avoid getting repercussive consequences to your website in the long run. Provided below are some of these pitfalls website owners and designers should shun.

Background Music

Really, try to avoid having a background music on your website. Gone are the days when the most voguish websites are those that have the coolest music while their pages load. Today, trendy website designs are geared towards providing great user experience including having prompt page loading and logical navigation. Besides, having a background music would only slow down your website’s loading speed, which in turn, would only cause annoyance to your visitors.

Asymmetrical Design Colors

When it comes to selecting the color of the website, a lot of designers get it all wrong. Although having complementary colors should be given, dozens of designers are still unaware that there is in fact a science behind color selection. Normally, designers would just pick any color they want or the colors that look alright to them. However, this often result to bad mixture of colors once they are applied on your other design elements. Therefore, you should think twice or better, do some research before mixing colors for your website. Keep in mind that good color harmony is essential in making your website visually-appealing.

Non-responsive Layout

With the growing usage of mobile devices such as smartphones and tablets in browsing the internet, it would be a missed opportunity if you don’t make your website and graphics design responsive. Actually, you could get a lot of traffic from these devices especially if your target clientele are those who are always on the go. Hence, make your site design exceptionally suitable for viewing on different mobile devices.

Inimical User Interface

On certain occasions, a lot of website owners only care about their own preference when it comes to creating and designing a website. This is clearly a big mistake because they should take into consideration the preference of their users. Although having a fancy website can be personally gratifying, it is your users who will constantly visit and navigate your site. Moreover, adding too much design elements will only make your whole website complicated and cluttered; not to mention that they will only decelerate your page’s loading time. In the long run, having an unfriendly user interface would hamper your business success because your acquired traffic will only bounce back.

No Index

There are a myriad of reasons why you would not want your website to be indexed during the development stage. This can be carried out by either having meta tag in the page header or utilizing a robots.txt file. Nevertheless, you should never fail to remember to re-index your website once it is ready to go live. If not, search engines will never find your website.

Conclusion

In any endeavor, mistakes will always be there. However in web development and designing, committing mistakes should be kept to minimal as much as possible, for these mistakes often lead to damaging effects to the entire business in the long run. If you are working with a website design firm, make sure to discuss the above-mentioned matters in order to avoid problems before and during the development phase.