Pitfalls to Avoid in Web and Graphics Design

In today’s business environment, having a website is becoming more of a necessity rather than an option for every enterprise irrespective of their size, nature, and niche. However, the entire process of designing and developing a website is definitely time consuming and even problematical at times. Nonetheless, even the most skilled at doing web design jobs commit mistakes in this process. Although mistakes are helpful to improve the web design from time to time, there are certain mistakes that should be avoided at once to avoid getting repercussive consequences to your website in the long run. Provided below are some of these pitfalls website owners and designers should shun.

Background Music

Really, try to avoid having a background music on your website. Gone are the days when the most voguish websites are those that have the coolest music while their pages load. Today, trendy website designs are geared towards providing great user experience including having prompt page loading and logical navigation. Besides, having a background music would only slow down your website’s loading speed, which in turn, would only cause annoyance to your visitors.

Asymmetrical Design Colors

When it comes to selecting the color of the website, a lot of designers get it all wrong. Although having complementary colors should be given, dozens of designers are still unaware that there is in fact a science behind color selection. Normally, designers would just pick any color they want or the colors that look alright to them. However, this often result to bad mixture of colors once they are applied on your other design elements. Therefore, you should think twice or better, do some research before mixing colors for your website. Keep in mind that good color harmony is essential in making your website visually-appealing.

Non-responsive Layout

With the growing usage of mobile devices such as smartphones and tablets in browsing the internet, it would be a missed opportunity if you don’t make your website and graphics design responsive. Actually, you could get a lot of traffic from these devices especially if your target clientele are those who are always on the go. Hence, make your site design exceptionally suitable for viewing on different mobile devices.

Inimical User Interface

On certain occasions, a lot of website owners only care about their own preference when it comes to creating and designing a website. This is clearly a big mistake because they should take into consideration the preference of their users. Although having a fancy website can be personally gratifying, it is your users who will constantly visit and navigate your site. Moreover, adding too much design elements will only make your whole website complicated and cluttered; not to mention that they will only decelerate your page’s loading time. In the long run, having an unfriendly user interface would hamper your business success because your acquired traffic will only bounce back.

No Index

There are a myriad of reasons why you would not want your website to be indexed during the development stage. This can be carried out by either having meta tag in the page header or utilizing a robots.txt file. Nevertheless, you should never fail to remember to re-index your website once it is ready to go live. If not, search engines will never find your website.

Conclusion

In any endeavor, mistakes will always be there. However in web development and designing, committing mistakes should be kept to minimal as much as possible, for these mistakes often lead to damaging effects to the entire business in the long run. If you are working with a website design firm, make sure to discuss the above-mentioned matters in order to avoid problems before and during the development phase.

Basics of What to Look For When Choosing a Website Development Company

Website development has grown beyond everyone’s imagination from its first days of being available to the public in 1994 to what it is today. Business communications are now benefiting from the consistent corporate image throughout all marketing and advertising materials, be it print or digital. In the early years of the Net a powerful corporate image was only achievable through print. Websites provided only basic design techniques which for the most part degraded a companies image. The Internet currently utilizes compliance across the globe and now more and more Websites are not only visually appealing but provide an incredible wealth of tools to communicate a company’s brand, message, product all the way to the point of purchase.

When choosing a Website development company research their past track record of designing clean, functional and professional sites, their ability to create a return on your investment and client service. Finding a company which not only knows about good design but also how to get your site found on line is also important. Most companies do not provide these two combined services. Finding such a company can be an arduous task as most web development companies provide only one of these two important elements. I know many companies do not choose a web development company with experience, good design capabilities or service track record but instead on their budget. The decision to choose a website development company based on the lowest bidder actually ends up costing the client more money than expected as more often than not the inexperienced vendor struggles to provide the product and service which is expected by the client. Some worst case scenarios I have heard are of the website developer who stops communicating all together with the client and basically abandons the project midway. The client is then forced to spend more time and money by looking for a new company who will be willing to finish a website started by another firm.

Keeping a website’s content fresh and up-to-date has always been one of the most important aspects related to a company’s relevance in regards to being found easily on search engines. Google, for example, ranks websites higher by how relevant the information is and how often it is updated on a site. Being an online authority on the subject of your business by providing fresh content will rank your site higher than the sites which have old and not frequently updated information. Writing news articles and publishing them onto your site and related sites is another effective method to boost your site ranking. Links back to your website from related sites is another very important method to help your site rank high. The development company of your choice should be proficient with all of these methods and more.

Most importantly when choosing the company to develop your website you should have a good feeling about them. Trust your intuition. Ask the Web development company the right questions about their experience, methodologies, design philosophies and make sure they are the right fit for your company. Good luck and I wish you much success!

Business Identity Portal Development

If you think that a few static pages like Home, About Us, Our Services, Contact Us and a dot com domain is all you need to brand your company, you couldn’t be more wrong! Your need is a good Business Identity Portal development service to brand your business and put it above average. Every roadside business seems to have an official website today, so why would a visitor rate you high? Business Identity Portal developers specialize in adding to the brand value of your business and providing your clients what exactly they want from your portal.

Your custom website is the key to drawing maximum mileage out of your business. A website is no longer a showoff for a business but is the most powerful marketing tool. People around the world have developed the habit of Googling before subscribing to any service or buying any product. Your online identity is as important as the kind of products and services you deal in. Can you allow your business rival to walk past you for the sheer lack of a professionally created and managed website? No, Sir!

In a market where there are equal numbers of web developers as there are websites, you need to be choosy about whom you hire for your custom website. The secret is to outsource it to an offshore development firm and get it done by the experts. A developer not only needs to be technically competent but also should have adequate knowledge of web designing trends and this comes with expertise. You will also save huge sums of money in doing so and be rest assured that your official website will add to your brand value.

Advantages of Business Identity Portal Development

  • Your websites has to have a corporate look keeping in mind the kind of business you run. A pharmaceutical company and an online poker company can’t have the same design.
  • Search engine friendly coding is written to ensure that your website is indexed higher on the Search Engine Results Pages. Websites developed using free templates generally have poor SEO scores.
  • Integration of a content management system like Joomla, Drupal or SharePoint allows you to publish, edit and manage your website. A regularly updated website is the need of the hour.
  • BIP development focuses on Customer Relationship Management which helps you find more leads and converts them into clients. It also improves the client-vendor relationship.
  • Social media platforms such as Facebook, Twitter should be used aptly to bring in targeted viewers to your website to add to your business. This also acts as a low-cost or no-cost advertising platform.
  • You can easily integrate an e-commerce model in your website to increase the sale of your products and services. This will help you target newer markets which you might never have thought of.

A business portal developed tailored to your business requirements can do wonders for your marketing strategies without having to pay a fortune for it. If you don’t have it yet, hire business portal development company now and get the maximum out of your business!