Web Design SEO Marketing Actions to Success

The Internet is a very powerful tool and when used correctly can act as your business or organisation’s automated sales person. In order to do this, you need a quality website and effective internet marketing.

So what’s a ‘Quality Website’ and ‘Effective Internet Marketing’ you ask?!

QUALITY WEBSITE

Your website should do 2 things;

1. Someone (ideally already interested in your service or product) lands on your website.

2. The web design converts this visit into a sale or sales lead.

It’s as simple as that but I’m amazed how many web development companies miss these two critical points! I see so many websites that act as some artists showcase and others with animations all over screen but they’re not doing their job!

Simple?? How do I do this?

Quality Content

A quality web design isn’t about quirky graphics and animation – it’s about quality content.

1. The text, image and video content has to be clear, non jargon and has to tell the visitor the benefits of your product or service. It’s normally a good idea to focus on the results or benefits, than an in depth description on your product or service.

2. Images are important, you can convey so much in a correctly chosen image.

3. Photos of people can help to associate a sense of trust.

4. Keep it short. It’s tempting to keep writing but most people will lose interest and go elsewhere.

5. Video is also very important now. Video can communicate a product, service or concept in a far more powerful way than text.

Search Engine Optimisation

Your website needs to be designed and content written so that search engines crawl and index the maxinum number of pages possible.

1. This is a very complex subject but include your important search keywords for your niche market in your content (but keep it readable for humans).

2. Use keywords in you page Titles (again though, it needs to be human friendly!)

3. Use a sitemap and use CSS menus, not Flash.

4. There’s so much more to SEO but I’d have to write a book.

Calls to Action

These are simply something that helps the visits make an action. They range from a simple ‘call us now on..’ text to email marketing capture boxes and lots more! Do a search online for Calls to Action and you’ll learn most of what you need.

Testimonials

Testimonials or user reviews (if you’re running an online store) of your customers (don’t make up testimonials…it will hurt you later) helps gain trust. Video testimonials are great as well.

Blog

A bog helps show your customers/visitors updates and can help them coming back for more. It’s also important to have a Latest News section on your Home page. This helps your visitors and SEO.

Social Video

You can effectively get free marketing, if you can integrate social and video sites, such as Twitter, Facebook and YouTube within your web design.

Landing Pages

When your potential customer clicks on your website via search engines ‘organic’ (the free) results or your Internet advertisements, they need to be sent to a landing page. This is a page written for what the person was searching for and will help convert them into a sale / sales lead.

EFFECTIVE INTERNET MARKETING

You need to get targeted traffic to your web design. These are people who are already interested, in some way or the other, in your product or service, improving the conversion rate (the % of people that visit, who are converted into a sale / sales lead)

OK, I understand what targeted traffic is but how do I do GET targeted traffic??

Researching Keywords

This is simpler than it sounds. You can use one of the many keyword research utilities or websites (just search for ‘keyword research’ and you’ll find various options) and you can check your competitors websites. You use these keywords within your website and also your various Internet advertisements.

Building Links

When search engines find links to your website from other popular websites and websites in your niche market then it will (help) rank your website higher – which means more visits – more sales.

It will take a long time. Start slowly and only do a few links a day.

Don’t use companies that do 1000’s of useless links.

Some ways of adding links are;

1. Search directories

2. Some blog comments (although a lot are NOFOLLOW now, so they won’t help your ranking but they can help drive human traffic)

3. Forums (but never spam links in your forum posts. Become a valued member before posting any links and even then, keep the link within a valid useful post)

4. Articles (again, always write an article that gives real value to the reader)

5. Product reviews

6. Agreements with other websites.

Research your Competitors

Check what your competitors are doing for their websites and Internet ads. You will probably learn something that can help you.

PPC

Pay Per Click advertising (EG. Google AdWords) can be a cost effective form of advertising, as you only pay when someone clicks on your advert.

This is a very complex subject and I’d only recommend you do your own PPC campaign if your market isn’t competitive at all (ie. not many of your competitors are doing PPC ads or they’re doing them very badly!).

Unfortunately it’s far too easy to setup a PPC campaign very badly and this will simply cost you so much more per click, it will make PPC non cost effective.

I suggest you use a reliable PPC / Internet marketing company to create your PPC campaign. If done correctly, the initial setup cost they charge will pay for itself.

SUMMARY

I hope reading this wasn’t too boring and I hope it will help you or your company / organisation to use the Internet to become your automated sales person!

How to Develop a Well Designed Website

“You don’t need to use SEO, it’s a waste of time.”

“The bigger, the better.”

“Every page needs flash.”

Unless your company has a marketing department the size of a small nation, chances are the person assigned to maintain your website also has other responsibilities. Getting new information uploaded or changes made can be a challenge.

The problem is, anyone can build a website. All it takes is some basic knowledge of coding, a hosting site and some time. Most of us know a 16 year old that would be thrilled to do it for a small fee. Better yet the owner’s wife’s cousin’s nephew will do it for free! And that’s exactly what the site will look like.

Smart business owners are realizing that what they need to get ahead with their marketing strategies is to place their money where it can do the most good. Hiring a professional to design and create an impactful and useful website is one of those places.

Spending time online looking around, a person can find dozens of websites in just a matter of minutes. Each one of these sites has the goal of offering you something you want or need even if it’s only information. But what is it about a website that keeps you engaged?

Most companies wouldn’t think to give their website an IQ rating. After all, what more is needed other than your normal site map set up? If simple and basic is how you view your marketing strategy, your website will reflect that. There isn’t anything wrong with average.

Instead of middle of the road, why not punch things up a bit instead. Capturing and gaining repeat clients takes more than what every other company offers. Your website should reflect that.

An online marketing campaign begins with your website design, not ends with it. Conversion and ROI are the ultimate goals of any campaign. Does your website reflect those goals?

A well designed website also helps you to increase revenues. How can you turn that away in these economic times? It can also help decrease costs, and build better relationships with customers and business associates. Who doesn’t want that?

Statistics show that your website has only a 6-10 second time span to grab your visitor’s attention. In that time the visitor has already scanned the page to find what they are looking for, made an assessment of viability and either pulled up a chair to stay a while or moved on quicker than Superman.

Chose a web development team that knows what they are doing. There are 5 important things to look for when hiring an affective web design group:

1. They listen. You know your product inside and out. The agency you choose should pay attention to that and use that knowledge to design your website. If they aren’t asking you questions, you have to wonder why not. If the content isn’t going to be relevant to your business why bother?

2. They are mobile. According to research, more that 30% of mobile phone owners have browsed the Internet via a mobile handset. Computers are no longer limited to desktops and laptops. Make sure their development team has the expertise to identify the various mobile browsers and can arrange content to fit them.

3. They know how to write. People don’t read websites the same way they read print material. Web users are active, not passive. The longer the text, the less likely they are to read it. And they don’t believe in hype unless it can be backed up. A good design team will have skilled copy writers available.

4. They think globally. Consumers and businesses alike are turning more and more to the Internet to purchase their goods and services. Your website needs to tailor itself to that end. E-business is more than e-commerce. Offer the world a way to interact and purchase your wares. Your design team should know how to expand the scope of e-commerce to transform your company globally.

5. They stand behind their services. At the end of the day your web design team should want you to be happy, no matter what. Satisfaction is key. Make sure they stand behind their work, the same as you do. Guarantees in writing indicate they aren’t going to take your money and run.

Understand that your firm’s web strategy is not only about creating a visually interesting web presence; it is about increasing your sales and optimizing visibility to your target audience.

What Can a Good Web Design Studio Do for Me?

Are you satisfied with your company’s website? While most business owners would be quick to say yes here, not all of them would be truthful about it – and let’s face it, there’s always something you could do to improve a website, no matter if it’s personal or for a company. Of course, doing that yourself can be a daunting task, not to mention risky if it’s a business website. And sometimes, there’s not even that much that can be changed to improve your website – you will just need to get a new one altogether.

In any case, knowing who you can hire to get the job done properly is essential. There are many different web design studios on the market today, and while many of them are very experienced at what they do, not all of them are worth their money. This makes research a very important task before hiring a studio to work on your website, and depending on the situation, you may even want to talk to them in person to find out more about their company as well as their actual designers.

There are tons of things that a good web design studio could do for you. It’s not just about making your site look pretty – anyone good with Photoshop can do that. A good website must be intuitive and smooth to navigate, and that’s something that takes a lot of experience, practice and experimentation to do it right. Sometimes just a subtle change can make a huge difference in how people perceive your website. And while this sort of thing might be obvious to someone who does it for a living, it will most likely elude the layman.

Additionally, simply having your website out there is hardly enough if you want to succeed in your business (if you’re using the site for such purposes). You need to get people to visit it in the first place, and this is actually a lot more difficult than it sounds. It’s an entire area of research for web developers, and people have made quite the solid profit from researching into web marketing technologies.

And it’s only going to get better (and more advanced) in this regard too, which makes it important to work with someone who can guide you through the process carefully, explaining each step to you, and letting you know exactly what your business needs in order to thrive online. Web marketing can be extremely profitable for your business when done right, but it requires the use of a very professional company, one that can really get the job done according to all standards and rules.

Finding a reliable web design studio will take some time – it can even take a lot of time depending on your needs – but it’s necessary nowadays. You can’t expect your business to progress or even survive online if you don’t know what you’re doing, and learning those first steps is best done when you’re being assisted by a company with a lot of experience in the field.